Four tips to improve your e-mail marketing →

Chris Hexton offers four tips to improve how your e-mails perform:

1. Write strong subject lines. You need to be relevant and clear without giving everything away.
2. Craft personal e-mails. That means both using your customer’s name—it really works!—and writing in a friendly, personal style.
3. Include a P.S. People read it, so it’s “a golden opportunity to make sure your customers read the CTA.”
4. Be careful with images. Not everyone’s e-mail program will render your beautiful, image-heavy e-mail, so make sure you have a text fallback.

Remember to test every technique you try, since your audience may be different. And always remember that you can spoil your perfect e-mail with a crappy landing page.

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