Nathaniel Ward

Why responsive web design beats device-targeted designs →

You should design web pages with responsive techniques instead of creating separate versions of the page for each device, Josh Byers writes. He offers three reasons to use responsive design:

  1. It’s better for SEO. In fact, Google specifically recommends that you have only one version of each page.
  2. It’s easier to maintain. You don’t have to make changes across several versions of a page, and you don’t have to create separate versions for each new device.
  3. It offers a better reading experience. If you follow a mobile-first design philosophy, your content is optimized automatically for all devices.