UNICEF">What’s the value of a Facebook like? It’s not high enough for UNICEF
UNICEF is aggressively pushing back against “slacktivists” who show their support for a cause on social media but don’t take real-world action, Olga Khazan reports in the Atlantic.
Watch their video:
What do you think? Does encouraging Facebook likes add value to non-profits? Can this value be effectively measured?