More confirmation that young donors like to give online—but they don’t give as much
“Generations X and Y are far more likely to give online, and as many Baby Boomers say they give online as via direct mail.” That’s according to a new report from Blackbaud.
The study also confirms that donors older than 49 are a better target for fundraisers: they represent 69 percent of all charitable giving. Those under 32, meanwhile, give just 11 percent of donations.